The Role

Think of how a route is built before a long off-road rally. The organiser sets the destination and the direction. A mapping team takes it from there: checking satellite data, drawing candidate tracks. Sometimes the satellite images can't confirm if a route is actually possible — visibility is poor, or the data is months old and things have changed since. So they ride the terrain themselves to see if a track is real. They come back, adjust the route, ride it again. After a few loops, there's a roadmap — main route, backup routes, a plan for when something goes wrong. The organiser runs the rally on that roadmap.

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Mika has the destination and the direction. We know what we're heading in the next 20 years.

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What's missing is the mapping expert on the marketing side — the person who takes that direction and turns it into the next 90 days. Right now, that work doesn't have an owner. Good calls get made and then forgotten, because nothing captures why they worked — so the same questions get re-opened months later instead of building on what we already know.

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We're hiring a Route Planner to be that mapping function.

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You'll help answer questions like:

1. IWhat's the actual next move, this month ?
2. What do we already know that should stop us from re-learning it the hard way ?
3. Which of our open bets are worth running, and which should we kill?
4. Did that last launch actually work, or did it just feel like it worked?
5. If this plan breaks, what's the backup route