Coaster Story

The F&B industry is too familiar with using disposable paper coasters. Paper coasters are made from wood, leading to the loss of millions of trees every year. The average small coffee shop consumes up to 2,000 coasters annually. Such wasteful products are difficult to accept as we move towards a more sustainable future.

mika washable paper coaster

Mika WPC

A beautiful coaster that can be washed and reused endlessly. A small cafe only needs to use 100 instead of 2,000 in a year

Mika Washable Coaster

x50 times more durable

Made with FSC sourced cellulose fibers, bonded with a hypoallergenic synthetic latex to make it durable and long lasting. We have developed a solution that makes Mika coasters washable and reusable for a minimum of 365 days.

Protect the Earth

Less waste

Use time x50 times longer, equivalent to cutting down x50 fewer trees and less waste to the environment

ability

Decomposes after use

Mika paper coasters can be decomposed up to 70% after use. You don't have to feel guilty about polluting the planet anymore

Product categories

  • 2-sided type

    - 2 layers, 2-sided printing

    - Minimum durability of 6 months (please store according to instructions for use)

    - There are threads that hold the paper layers tightly together

  • Heavy Duty

    - 3 layers

    - Thick and sturdy

    - Minimum durability of 12 months (please store according to instructions for use)

    - There are threads that hold the paper layers tightly together

  • Entry level

    - 2 class

    - Best cost

    - Minimum durability of 12 months (please store according to instructions for use)

    - There are threads that hold the paper layers tightly together

Cost analysis

  • Brand recognition cost (9 VND/CPM)

    If each customer takes a sip of water and looks at the coaster 10 times, and you have 100 customers a day, then in a year your brand will be seen by customers 365,000 times. At a cost of only 3,500,000 for a batch of 100, your brand will receive 365,000 impressions in a year, equivalent to a cost of just over 9 VND per impression.

  • Operating costs (95 VND/ 1 coaster/ day)

    When used properly, Mika PWC will last 12-36 months. Mika PWC's durability and color retention are superior to all other products on the market. If you buy a set of 100 Mika coasters for 3,500,000 VND, the cost per day is just over 95 VND/1 coaster, calculated based on a minimum durability of 12 months. Or 32 VND/ 1 coaster, calculated based on 36 month durability.

After 1 year of use

  • Plain paper

    - Price: 2,000-3,000 VND

    - Logo: full color

    - Lifespan: 1-10 uses

    - Pros: cheap

    - Disadvantage: MOQ 1,000 - equivalent to 2-3 million. Poor durability, constant replacement.

  • Poor

    - Price: 3,000-5,000 VND

    - Logo: cannot be printed in color

    - Lifespan: 1-3 months

    - Pros: cheap

    - Disadvantages: Gets dirty quickly, gets moldy, can't print in color

  • Wood

    - Price: 15,000 - 50,000 VND

    - Logo: can be printed in monochrome color

    - Lifespan: 1-3 months

    - Pros: beautiful

    - Disadvantages: Moldy, easy to crack, warp

  • Felt

    - Price: 4,000 - 5,000 VND

    - Logo: cannot be printed in color

    - Lifespan: 1-3 months

    - Pros: cheap

    - Disadvantages: Ugly, cannot print in color

  • Fabric

    - Price: 20,000 - 50,000 VND

    - Logo: cannot be printed in color

    - Lifespan: 1-12 months

    - Advantages: durable, cheap

    - Disadvantage: Cannot print in color

  • Mika WPC

    - Price: 25,000 - 35,000 VND

    - Logo: Full color

    - Lifespan: 12-36 months

    - Advantages: beautiful, durable, cheap over total usage time

    - Disadvantage: high price for the first investment

Aesthetically pleasing